Water is a precious and essential element of our lives every day. As much as we depend on drinking it for our body's hydration, we prefer to leave the water-based moisturizers on the shelf. Here are a few more reasons why we've chosen to go waterless.
Waterless is Sustainable:
Waterless formulation will continue to be a sustainable choice, one that supports the greatest environmental preservation." The United Nations estimates that by 2025, 1.8 billion people will be living in areas with absolute water scarcity, and two-thirds of the world’s population could be living under water stressed conditions.
Water can easily grow bacteria, so there is a need to add chemical preservatives, which are known irritants and carcinogens. Then other synthetics are added to impart a texture or scent to the product experience, transforming water into varying textures and forms to entice and delight the customer. So essentially, you get stuck paying for a product that is both diluted and polluted.
Waterless to Use Less:
Water is inactive so removing it creates more room for beneficial ingredients, offering more value and more effective products as a result. Since Waterless formulations are more concentrated and more potent so you get better results using less.
Waterless is More Potent:
Water formulas can evaporate quickly, without letting the skin absorb the moisturizing properties. No water means you get more of the good stuff: Active ingredients that really do the work you're looking like soothing botanical ingredients and nourishing oils to create more potent solutions while diminishing the need for preservatives and unnecessary fillers